I’m a T-shaped entrepreneur that builds excellent product-led growth teams at startups. I’ve spent the last decade consulting early stage companies on product design, growth marketing, and no-code development.
My superpower is my ability to combine product analytics, customer research, and intuition to quickly build, validate, and scale product-led growth experiments.
I currently live in Portland, OR and lead the product-led growth team & marketing team at Brave Care. I'm looking to advise and mentor startups in the wellness, experience, and community spaces.
I practice intentionality and balance in both my work life and personal life. Use this document as a way to get to know me better.
<aside> 💻 See my work ****Learn more about my professional values, how I approach product growth, and see case studies.
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<aside> 🚲 Peak inside my life ****Learn about my personal values, who I am outside of work, and see pictures from my life.
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Where to find my work on the Internet
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/c8f490c7-9f77-4465-9be5-636c74c63f74/Screen_Shot_2022-01-24_at_2.21.25_PM.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/c8f490c7-9f77-4465-9be5-636c74c63f74/Screen_Shot_2022-01-24_at_2.21.25_PM.png" width="40px" /> Brave Care | Pediatric Healthcare
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/301006f8-d079-47c1-95ac-051e0e4d3cd8/Screen_Shot_2022-01-27_at_7.52.37_AM.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/301006f8-d079-47c1-95ac-051e0e4d3cd8/Screen_Shot_2022-01-27_at_7.52.37_AM.png" width="40px" /> SWFT | Electric Mobility
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<aside> 🛩️ CUUP
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<aside> 🛩️ RentCheck
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<aside> 🛩️ OpenDoor Coliving
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<aside> 🛩️ Make School
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Where to learn more about me
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1fccc002-999c-4b03-8881-e6bde57427de/angel_list_icon.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1fccc002-999c-4b03-8881-e6bde57427de/angel_list_icon.png" width="40px" /> AngelList
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e88682a4-604c-4c2e-bf43-fb6ed2bec9b5/linkedin_icon.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/e88682a4-604c-4c2e-bf43-fb6ed2bec9b5/linkedin_icon.png" width="40px" /> LinkedIn
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a8de9101-2131-4b4f-9079-77563ad05fbb/webflow_logo.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/a8de9101-2131-4b4f-9079-77563ad05fbb/webflow_logo.png" width="40px" /> Webflow
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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/76bed598-5b6d-4afe-a130-5bf18affac58/behance.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/76bed598-5b6d-4afe-a130-5bf18affac58/behance.png" width="40px" /> Creative
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<aside> ✨ Good growth is good product Retention is a huge part of growth. If people bounce because your product sucks. You’ll never be able to grow.
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<aside> 🧪 Everything is an experiment
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<aside> ⚒️ Use the right tool, ship the right thing Sometimes the simple solution is the best one. Sometimes you need to design, build, QA things.
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<aside> 💽 Use data, but don’t
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<aside> 🤖 Build the robot, don’t be the robot automate what can be automated.I am unreasonably bothered by manual repition. If you have to copy and paste or manually do things, then there is an opportunity to automate it.
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<aside> 👨👨👧👦 Optimize for people, not for metrics don’t trick people to increase metrics.Have you ever tried to cancel a subscription
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<aside> 🏆 Build on past wins
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Near-Shore Freelance Teams
I use a no-code marketing stack because it allows growth teams to move faster with less red-tape. This allows growth teams to own the full marketing stack - including design, development, QA, release, & testing - which means streamlined testing and faster learning.
Product Growth Marketing
I also think in systems vs one-offs, this means that I build components that can be composed. In practice this looks like
Early in my career (Facebook), I was trained to think about everything at scale. This means that I build things that are
No-Code Marketing Stack
I use a no-code marketing stack because it allows growth teams to move faster with less red-tape. This allows growth teams to own the full marketing stack - including design, development, QA, release, & testing - which means streamlined testing and faster learning. I ♥️ Webflow, Zapier, Notion, AirTable, & Figma.
Use-Whats-Proven Experiments
No-Code Development
I’m an expert in building no-code systems and built a fully custom and fully automated CRM (front-end and back-end) using Webflow, AirTable, Zapier, and Integromat.
For small companies, this means I can build custom tools without engineers.
For big companies, this means I can launch MVP growth products without the overhead of full product team.
🖥 Discover Bottlenecks in Your Website
I analyze your traffic, customer behavior, and conversion rates across your marketing funnel. You don't have analytics installed? Don't worry. I'll setup custom tracking and reporting.
🖌 Conversion Focused Landing Pages
Design matters. There's a blueprint for conversion-optimized landing pages. No fluff value props, lots of social proof, and clear UI/UX. If you want one-of-a-kind landing pages, go somewhere else. Want to sell? Let's boogie.
